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  • About Pakistan Society of Industrial Engineers

    We are a non-profit organization dedicated solely towards developing the industrial engineering community of Pakistan. We are striving to spread the awareness about the field and create a network of our professionals both nationally and internationally.

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    Pakistan Society of Industrial Engineers is a dedicated non-profit organization which has a mission to serve the industrial engineers of Pakistan. We are striving to create a community of IEs of our country and will be linking them up with the international communities of Industrial Engineers.

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Adidas Shifts German, US Smart Factories To Asia

Posted by PSIE Webmaster On 7:03 PM No comments


Sportswear maker Adidas announced Monday it was closing two niche but flagship factories in Germany and the United States that use robots and 4D printing to make sneakers, shifting the manufacturing to cheaper Asian factories instead

Sportswear maker Adidas announced Monday it was closing two niche but flagship factories in Germany and the United States that use robots and 4D printing to make sneakers, shifting the manufacturing to cheaper Asian factories instead.

The production of high-tech running shoes at its so-called speedfactories in Germany's Ansbach and in the US city of Atlanta "will be discontinued by April 2020 at the latest", Adidas said in a statement.

Just three years ago, the Bavaria-based group had hailed its speedfactory concept -- which uses highly automated processes to make shoes more quickly, more customised and closer to sales outlets -- as proof that manufacturing jobs could return to high-wage countries.

But from the end of this year, the speedfactory shoes will join Adidas' other models and be produced by existing suppliers in Asia, the group said.

Citing "advancements" made at the suppliers, the move would make production of the shoes "more flexible and economic while simultaneously expanding the range of products available", Adidas executive board member Martin Shankland said.

The two speedfactories churn out just a million of the roughly 400 million athletic shoes made by the group each year.

The future of the Ansbach plant's 160 workers is unclear at the moment.

The factory is operated by the German technology firm Oechsler, which has collaborated with Adidas on the project.

Oechsler CEO Claudius Kozlik said in the same statement that he regretted Adidas' pullout.

But he stressed that the two companies would continue to work togetheron soles for football shoes and 4D-printed soles.

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